Paying Attention: Big Data and Social Advertising as Barriers to Ecological Change

Change Detection: Paying Attention To Detail

Changes made during a brief visual interruption sometimes go undetected, even when the object undergoing the change is at the center of the observer's interest and spatial attention (Simons & Levin, 1998). This study examined two potentially important attentional variables in change blindness: spatial distribution, manipulated via set size, and detail level, varied by having the change at eithe...

Paying Attention to Memory

Paying attention to meaning.

Several paradigms show that responses to one event compromise responses to a second event for around 500 ms. Such effects are generally attributed to attentional capacity limitations associated with processing information in the first event. In a task in which targets could be distinguished only by their meaning, we varied the semantic relationship between distractors and targets following at d...

Paying Attention to Symmetry

Humans are very sensitive to symmetry in visual patterns. Symmetry is detected and recognized very rapidly, and eye fixations are concentrated along the axis of symmetry or the symmetrical center of the patterns. This suggests that symmetry is a highly salient feature. Existing computational models of saliency, however, have mainly focused on contrast as a measure of saliency. These models do n...

Paying attention to social meaning: an FMRI study.

Animations of simple geometric shapes are readily interpreted as animate agents engaged in meaningful social interactions. Such animations have been shown to activate brain regions implicated in the detection of animate motion, in understanding the intentions of others as well as areas commonly linked to the processing of social and emotional information. However, attribution of animacy does no...